Its operations are spread across India, the United States, the Middle East, Asia, Europe and Oceania,[4] while its products are sold in 106 countries across the world.

A self-professed "lover of nature", Manal had the goal of commercialising Ayurvedic and herbal products to suit contemporary needs, by focusing on modern empirical research to demonstrate their efficacy.

The advocates alleged that Philips' social media posts had negatively affected the profits of Himalaya Wellness and that he was being funded by modern medicine companies.

Legal experts criticized the order as disproportionate, pointing out that ex parte injunctions are reserved for truly exceptional circumstances where informing the defendant would lead to significant and irreparable harm to the plaintiff, and a tweet does not qualify as such.

[15][16][17] In October 2023, the Karnataka High Court ordered reinstatement of Philips' Twitter account after he deleted his nine tweets about Himalaya Wellness.