[5] Hindutva pop, including the music of Laxmi Dubey and Prem Krishnavanshi, became increasingly popular after the Bharatiya Janata Party (BJP) came to power in 2014 and Narendra Modi became Prime Minister.
People have a sense of history and it reaches more popularity through music.”[9] In 2015, a Muslim man was lynched in Dadri, Uttar Pradesh for allegedly eating beef.
This incident and the 2017 election of Yogi Adityanath contributed to the increasing popularity of Upendra Rana, a local Hindutva pop singer.
[11] In April 2017, a Rama Navami procession in Gumla, Jharkhand stopped in front of a mosque and played a Hindutva pop song, leading participants to chant Hindu slogans and provoking Muslims in the area.
[14][15][16] In April 2022, a Hindutva pop song by Sandeep Chaturvedi was played in Karauli, Rajasthan, during a Hindu New Year celebration.
[17][18][19][20] Around the same time in Khargone, Madhya Pradesh, a Rama Navami procession played Hindutva pop outside a mosque before attacking and burning the homes of several Muslims.
[3][21] One of the music tracks was created for the event and mixed "Jai Shri Ram" chants with the sounds of a Hindu woman being attacked from the controversial film The Kashmir Files.
[24] Local residents reported that the mob played Hindutva pop songs,[24][25] including one with the lyrics: "Kill them or send them to Pakistan".
These two songs have been called "street anthems for right-wing supporters, who chant these verses while passing through Muslim dominated neighbourhoods".
[2] Professor Brahma Prakash has stated that playing Hindutva pop "will move the mobs and make them participate in massacre.
"[2] Professor Anirban K. Baishya has argued that Hindutva pop probably doesn't "directly contribute to" violence, but it "normalizes hatred and dehumanization".
[28] Prem Krishnavanshi has stated that he does not want to hurt Muslims,[3] while Ved Vyas has argued: "Had my songs preached violence or hatred then riots would have taken place almost everywhere but nothing such has happened.
[28][18] One popular Hindutva song by Laxmi Dubey, "Har Ghar Bhagwa Chayega" ("Every House Shall Turn Saffron"), has been played more than 65 million times online.
[18] YouTube has removed various accounts and videos created by Hindutva pop singers such as Sandeep Acharya and Prem Krishnvanshi for violating their hate speech policies.
"[45] The government and police have been criticized for not taking sufficient action to suppress H-pop or prosecute its singers for "promoting hatred between religious groups.
[41] Journalist Kunal Purohit wrote that the police sometimes ban the playing of music instead of trying to resolve the source of the problem.
[47][48][49] In January 2023, Deutsche Welle produced a news report about Hindutva pop, calling it "soundtrack of hate"[1] and featuring H-pop singers Sandeep Acharya and Prem Krishnvanshi.