Miles Raymer of the Chicago Reader stated that "hipster rap embodies the same sort of utopian, big-tent ideal that old-school hip-hop did, treating the music as a force for bringing people together".
[2] A Miami New Times article characterized Spank Rock as hipster hop for having lyrical content that focused "almost exclusively on partying".
[3] Musically, the "hipster hop" label has been used to describe a wide variety of styles, ranging from "a sonic explorer like Kanye... [to] retro revivalists like the Cool Kids".
[1] However, some authors have identified highly electronic production that verged on dance music as a trademark of the hipster hop scene.
Clothing choices such as skinny jeans and brightly-colored apparel have been identified as prominent markers of hipster hop artists.