Hiroshi Awatsuji

After World War II, he produced numerous innovative designs which inspired the beginning of a new era.

His works are characterized by the use of vivid colors and daring compositions which combine Japanese traditional arts and Western textile design.

[1] Between 1950 and 1954, he worked for Kanegafuchi Spinning Company (now called Kanebo),[2] and then at Kenjiro Oishi Studio.

[1][4] Awatsuji designed the curtains and carpets used in two pavilions during the 1970 World Exposition in Osaka.

[4] AWA was known for its home goods, in particular its black-and-white patterned textiles and tableware.