The company is well known in mainland China under its brand names Kelon (科龙) and Ronshen (容声).

[3] In 2006, Hisense Group, another large-scale white goods manufacturer in Qingdao, Shandong, acquired Kelon and became its largest shareholder.

In 2007, the company name was changed to Hisense Kelon Electrical Holdings Limited following the acquisition.

The proposed name would alter the name from "Hisense Kelon Electrical Holdings Company Limited" to "Hisense Home Appliances Group Co., Ltd."[5] On June 16, 2005, Kelon announced that trading in its H shares was suspended "pending the release of an announcement in relation to price sensitive information".

This was due to the involvement of Kelon's former chairman and largest shareholder, Gu Chujun, in the misappropriation of company assets, which was being investigated by the Foshan police.