History of advertising in Britain

In the late 19th century, home-based British agencies were swallowed up and became branches of international firms, but London remains one of the world's most important advertising centers.

[2] Newspaper copywriters in Scotland in the mid-18th century were the first to realize the function of the advertisement was not so much to provide information about the seller, but to excite the imagination of the purchaser and the boost the value of owning the particular product.

They targeted upscale readers and manipulated the advertisement's language and tone to create a bond of trust linking the manufacturer, the product itself, and the consumers.

Women were flattered to learn that Pears's Liquid Bloom of Roses and White Imperial Powder beautifully tints their cheeks and lips, bestowing a delicacy to the countenance.

Men, by contrast, were given an ugly warning in the ad for John Gowland's spot cream, in the Sussex Weekly Advertiser in 1791:[5] In the early 19th century, Edinburgh businessman and civic leader Nahum Ward purchased farmlands near Marietta, Ohio on the American frontier and resold them to farmers in Scotland.

Advertise heavily using magazine hands and broadsides In small towns, extolling the high productivity, and low-cost of the fresh lands.

[14][15]) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of modern cleanliness.

Lillie Langtry, a British music hall singer and stage actress with a famous ivory complexion, received income as the first woman to endorse a commercial product, advertising Pears Soap.

He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing the product's availability through saturation campaigns.

It is a deceitful advertising gimmick intended to mislead consumers who prefer to buy goods and services from environmentally conscious brands.

The Tobacco Manufacturers' Standing Committee in Britain assuaged public anxieties and encouraged the misperception that the cigarette makers were resolving the issues through filters and low tar formulations.

The public relations approach was successful in the short run, but the accumulation of medical evidence led to a fall in smoking, heavier taxation, and increased regulation.

[22] Government anti-smoking programs were developed that used standard advertising techniques to degrade the prestige of cigarette smoking and warn of its dangers.

Their much deeper financial base allowed them to grow rapidly from 1945 until the late 1970s, by which time they dominated the top end of the British advertising market.