Green Bay defeated Dallas 34–27 by stopping the Cowboys on a goal line stand with 28 seconds remaining and went on to win Super Bowl I 35–10 against the Kansas City Chiefs.
At the end of the decade, the historians Robert A. Calvert, Donald E. Chipman, and Randolph Campbell wrote The Dallas Cowboys and the NFL, an inside study of the organization and financing of the team.
Meredith and Perkins retired in 1969 and new players were joining the organization, like Cliff Harris, and Pro Football Hall of Famers Rayfield Wright, Mike Ditka, Herb Adderley and Roger Staubach.
General manager Schramm became the most powerful GM in the NFL; it was he who pushed the league to adopt changes such as relocating the goal posts to the back of the end zone and (after the 1974 season) the use of instant replay.
The 1979 film North Dallas Forty, based on a book written by former Cowboys wide receiver Peter Gent, presented a veiled portrayal of the team's on-and-off field culture during this time.
After missing the playoffs in 1974, the team drafted well the following year, adding defensive lineman Randy White (a future Hall of Fame member) and linebacker Thomas "Hollywood" Henderson.
The influx of talent helped the Cowboys back to the playoffs in 1975 as a wild card, where they beat the Minnesota Vikings and Los Angeles Rams to advance to Super Bowl X, where they lost to the Pittsburgh Steelers, 21–17.
submitted by Ron McKee] The Cowboys began the 1977 season 8–0 before losing in consecutive weeks to the St. Louis Cardinals in a Monday night home game and the Steelers in Pittsburgh.
As a testament to Doomsday's dominance in the hard-hitting game, defensive linemen Randy White and Harvey Martin were named co-Super Bowl MVPs, the first and only time multiple players have received the award.
The Rams went on to win the NFC Championship Game against the Tampa Bay Buccaneers 9-0 and reach Super Bowl XIV, which they lost to the defending champion, Pittsburgh, by a score of 31–19.
He installed himself as his own general manager, and replaced Landry with University of Miami head coach Jimmy Johnson, who had played football at Arkansas alongside Jones in the 1960s.
Fellow rookie quarterback Steve Walsh, starting in place of an injured Aikman, led the team to its lone victory in a midseason Sunday night game in Washington.
Eagles coach Buddy Ryan insulted Jimmy Johnson, saying that he did nothing in his tenure at the University of Miami except run the score up on bad teams and also made fun of his weight.
The Cowboys sent an NFL record 11 players to the Pro Bowl: Troy Aikman, Emmitt Smith, Michael Irvin, Thomas Everett, Daryl Johnston, Russell Maryland, Nate Newton, Ken Norton Jr, Jay Novacek, Mark Stepnoski and Erik Williams.
Norton and guard Kevin Gogan departed via free agency, but Dallas drafted offensive lineman Larry Allen, who became a mainstay on the line for the next decade.
The team suffered key injuries, however, when Erik Williams was lost for the year after a mid-season auto accident and Emmitt Smith was hobbled for the final month with a pulled hamstring.
One of the only highlights of this era occurred on October 27, 2002, when running back Emmitt Smith broke Walter Payton's all-time career yardage rushing record during a 17–14 home loss to the Seattle Seahawks.
Injuries and persistent penalty problems plagued the Cowboys, who were shaken early in training camp when starting quarterback Quincy Carter was suddenly released, allegedly for drug use.
They had only a 3–5 record at midseason, but injured rookie running back Julius Jones returned in late November, and in consecutive games logged two of the best single-game performances in franchise history.
On February 8, after a replacement search that included Mike Singletary, Jason Garrett, Jim Caldwell, Ron Rivera and Norv Turner, San Diego defensive coordinator Wade Phillips was hired as the new head coach.
[1] During the 2007 offseason, the Cowboys signed offensive lineman Leonard Davis and quarterback Brad Johnson to back up Tony Romo and have also resigned center Andre Gurode and kicker Martin Gramatica.
With only 3:17 left in the 4th quarter Tony Romo completed a 70-yard pass to Marion Barber III and the kicker Nick Folk hit a 52-yard field goal as time expired to send the game into overtime.
The Cowboys opened 2010 on the road against a revitalized Washington Redskins team that now featured Donovan McNabb (traded from the Philadelphia Eagles in April) and former Denver Broncos head coach Mike Shanahan.
Although neither team performed well, the Cowboys lost unexpectedly when on the last play of the game Tony Romo threw a touchdown pass into the end zone that was nullified by a holding penalty.
After a disastrous 45–7 loss to the Green Bay Packers, Wade Phillips was fired (thus breaking Jerry Jones's policy of not changing head coaches during the season) and replaced by offensive coordinator Jason Garrett.
An early lead soon led to a 24–24 tie, but Romo threw an interception in the 4th quarter that allowed the Jets to get into the red zone and score a field goal, resulting in the Cowboys losing 27–24.
Dallas's offense struggled the entire night with Romo handicapped by pain, multiple dropped passes, and several botched snaps from rookie center Kevin Kowalski.
In August the NFL announced that star running back Ezekiel Elliott would be suspended the first six games of the season for violating the league's personal conduct policy, after accusations of domestic abuse from an ex-girlfriend in 2016.
Cowboys owner and general manager Jerry Jones traded their number one 2019 draft pick to the Oakland Raiders for their star wide receiver Amari Cooper.
However, the team finished with an 8–8 record at the end after suffering a number of losses throughout the season and ultimately missed the playoffs, despite Dak Prescott passing for a career high 4,902 yards and 30 touchdowns.