In the US, this short-lived trend was represented by Hit of the Week records, which were made of a sturdy brown paper base coated with Durium, a lightweight synthetic resin.

[1] A new format debuted in August, featuring two songs or dance tunes on each single-sided disc and a total playing time of about five minutes, but the label remained unprofitable.

Specimens of one of the most common advertising records, which invited the recipient to come see the new 1932 Chevrolet automobile, are usually found with a mailing label and postage on the uncoated back side.

Musicians who recorded for Hit of the Week included Gene Austin, Duke Ellington and His Orchestra (under the pseudonym "Harlem Hot Chocolates"), Ben Pollack, Eddie Cantor (on a special 25 cent "Durium De Luxe" issue), Morton Downey, and Rudy Vallée.

Most of the arrangements were performed by studio musicians in New York, led by Adrian Schubert, Bert Hirsch, Vincent Lopez, Don Voorhees, and Phil Spitalny.