Soccer mom

The phrase "soccer mom" generally refers to a married, American, middle-class woman who lives in the suburbs and has school-age children.

"[2][4] Casey, who held a Ph.D. and managed presidential election campaigns, used the slogan as a way of assuring voters they could trust her to be "just like them,"[2] denoting herself as "everyneighbor.

[9] During the election, the soccer mom's most frequently mentioned attribute cited in major newspaper articles was that she was a mother or a woman who had children.

[6] The soccer mom's next most frequently mentioned characteristics were that "she lives in the suburbs (41.2% of the articles); is a swing voter (30.8%); is busy, harried, stressed out, or overburdened (28.4%); works outside the home (24.6%); drives a minivan (usually a Volvo) station wagon or sport utility vehicle (20.9%); is middle-class (17.1%); is married (13.7%); and is white (13.3%).

"[11] The Associated Press named soccer moms, along with the Macarena, Bob Dole, and "Rules Girls" as four phenomena that would be forever associated with the year 1996.

[12] Soccer moms have been accused of forcing their children to participate in too many after-school activities, overparenting them in concerted cultivation rather than letting them enjoy their childhood.

[13][failed verification][14] In 2003, the car manufacturer Nissan, who had for several years courted the "soccer-mom" image, started marketing their Quest minivan as "stylish, sexy and desirable".

[18] The first article in The New York Times that used "hockey mom" as a demographic term was a 1999 review of the Chevrolet Silverado, a full-size pickup truck.