It is named after a rallying call of the Sioux Indians and is designed to test the participants’ physical, mental and emotional boundaries.

The exact route, which traveled primarily over secondary roads through some of the country's greatest scenic, historic and cultural spots, was revealed to riders at a series of checkpoints.

With approximately half of the anticipated registrants, organizers had to dip into their own pockets to cover event expenses, including the $500,000 purse.

Less than twenty four hours into the event there had been three separate crashes involving Hoka Hey participants on the same stretch of highway.

[2] Numerous riders complained that the maps they were given did not match the actual roads, that signs marking the routes were missing, and that the rules governing the race seemed to be engineered to make it impossible for anyone to claim the prize.

[3] Hoka Hey organizers acknowledge that the directions were difficult to follow and reminded riders that they have always said they "would not just give the prize money away."

Six days into the event participant Charles C. Lynn died in an accident in Wyoming,[4] when he lost control of his bike and crashed into a drainage ditch.

[5] Eight days into the event, on June 28, riders Frank Kelly and Will Barclay crossed the finish line in Homer simultaneously[6] with a total time of 190 hours and 20 minutes.

[8] Livingston was observed not to have applied the brakes at all before the crash, which is consistent with accidents involving drivers that have fallen asleep.

Event organizers claimed that they were waiting for potential winners to take polygraph tests and that the prize would now be awarded during the Sturgis Motorcycle Rally.

[13] During Jim Red Cloud's address to the crowd at the Fourth of July celebration, it was revealed that the Hoka Hey Challenge would be run again in 2011, but would have a very different route and different organizers.