Holíč (until 1946 "Holič", German: Weißkirchen (an der March) / Holitsch, Hungarian: Holics) is a town in western Slovakia.

The factory concentrated on the production of richly adorned sets intended to emulate the wares used by the aristocracy in the large western European centers.

The potters also created sculpture vessels of human or animal shapes that were intended for a practical as well as decorative use such as salt dishes, parrot bottles, and lidded containers.

In August 1942, President Jozef Tiso gave an infamous speech in the town in which he defended the deportation of Jews from Slovakia, because they were "parasites".

Holíč lies at an altitude of 185 metres (607 ft) above sea level and covers an area of 34.784 square kilometres (13.4 sq mi).