Holby City woman

[1] The "Holby City woman" is a female voter in her 30s or 40s, employed in a clinical or clerical position or some other public sector job.

[3] Key issues for such a voter include: education, the state of the National Health Service, care for the elderly[4] and childcare.

Conservative strategists believe that the Damian McBride controversy and the alleged "macho" culture surrounding the Prime Minister will turn such voters against the Labour Party.

[5] The Times columnist David Aaronovitch has argued that the Conservative Party may struggle to win over "Holby Women".

[6] The term has been compared to “Worcester woman” — Middle England voters who were seen as key to the success of New Labour under the leadership of Tony Blair.