Originally founded as an "express" hotel, their focus is on offering limited services at a reasonable price.

Standard amenities lean toward the convenient and practical which cater to business travelers and short-term stays.

[7] These ads have received positive reviews, and have been so successful they have crossed over into popular culture, having been featured in late night comedian jokes and political cartoons.

Because the chain has been undergoing tremendous growth, the majority of Holiday Inn Express hotels are brand new or newly renovated.

The major differentiation between the brands continues to be location, with Express properties typically found in suburbs and along freeways, while the regular Holiday Inns are placed in urban areas (including downtown) and often near tourist attractions.