The music video was directed by Hype Williams and Irv Gotti.

[1] A remix and the album's third single featured Jay-Z, Vita, Caddillac Tah, Black Child, Memphis Bleek and Busta Rhymes, the latter of which would later feud with Ja Rule.

After Ja Rule finalized the recording of the album, Ja Rule's record label Def Jam, did not consider any song on the album worthy of marketing as a single.

Despite his surprise at this, admitting in an interview with Complex magazine that he "didn’t grasp the idea of making a radio record", he resumed recording sessions to compose what became "Holla Holla".

[2] Writing for the Los Angeles Times, Soren Baker felt that "Holla Holla" demonstrated Ja Rule's ability to use "his edgy voice and the spectacular instrumentation that backs him".