Holland's was founded by father and daughter John and Sarah Whittaker in 1851, as a confectioners shop in Haslingden, Lancashire.

[citation needed] Cake production ended at the bakery, due to sugar rationing during World War II, and meat pies became more popular.

[2] Remaining part of the Northern Foods portfolio, following the sale of Pork Farms to Vision Capital in January 2007, Holland's pies and puddings are sold at 85% of chip shops in North West England.

[6] In June 2007, Holland's signed a two-year club record shirt sponsorship deal with local team Burnley F.C.

Celebrities who have endorsed Holland's Pies include chef Delia Smith, radio presenters Mark Radcliffe and Marc Riley, Cilla Black, Peter Kay and Wayne Hemingway.