Starting with the edition of books for the partner institution Don Juan Archiv, the publishing house developed a concept mainly geared towards 17th and 18th century, also emphasizing on the rapports between the Ottoman Empire and the cultural history of Europe.

Its first publication in this field was dedicated to the Serbian-Sephardic novelist Gordana Kuić and her Scent of Rain in the Balkans, thitherto not published in German language.

The close cooperation with the partner institution Don Juan Archiv Wien lead to four series — Bibliographica, Summa Summarum, Theatralia and Ottomania, the latter dedicated to the dialogue between the Ottoman Empire and Europe in the field of performing arts.

Amongst the internationally renowned authors of Hollitzer are historians Emil Brix and İlber Ortaylı, musicologists Filiz Ali and Mário Vieira de Carvalho, conductor Josef Wallnig and composer Gerhard Wimberger.

Furthermore Hollitzer is responsible for the e-book version of Nestroyana, dedicated to Austrians famous comedian Johann Nestroy, and since 2015 also for the well-known Österreichische Musikzeitschrift (Austria's Music Journal).