Bublé described the song as being about his "tongue-in-cheek statement on the culture of celebrity," saying "People will do anything for their 15 minutes, and you have to remember who you are and why you wanted it.

[3][5] It debuted on the Billboard Hot 100 at the fifty-fifth position, with 46,000 digital downloads in its first week.

Second, the first line of the fourth verse mentions a tango, and the groove of the song changes slightly, differentiating this verse from the first three - exactly the same happens in Chuck Berry's song "Rock and Roll Music", and its cover version by the Beatles.

The music video was released on September 27, 2010[7] and was directed by Rich Lee.

It features Bublé walking through Hollywood and watching himself parodying several different characters and celebrities, such as an astronaut, James Dean driving his Porsche 550 Spyder numbered 130, a Starsky and Hutch-esque character in a police chase driving a GTO Judge muscle car, Clint Eastwood as a cowboy in The Good, the Bad and the Ugly, and Justin Bieber,[8][9] which Bublé described on his website as "a loving tribute" to the fellow Canadian singer.