[3][4][5] The NZ Herald noted that another movie, The Patriotic Scenic Concert shown on 14 October 1901, had pictures of a royal visit to Rotorua and "comic trick and illusion films [which] mystified and amused the audience".

[11]: p.99  A fire that broke out in the Cinema on 3 June 1939, was said to have been caused by the inflammable nitrate-based stock igniting when Rudall Hayward was smoking a cigar while editing the sound version of Rewi's Last Stand.

108  In 1952 Auckland Cinemas Ltd. informed the Council of difficulties the company had in making a profit, partly due to the close proximity to opposition theatres in neighbouring suburbs New Lynn, Mt Albert and Point Chevalier.[11]: pp.

110  The lease was renewed in 1954 and the Auckland City Council, as owners of the building repainted the interior, repaired the roof and gutters [and made] "improvements to the entrance and re-upholstered the seating".

In November 1955 Brian Somerville, the manager of the Cinema announced that the building was now a modern theatre with a painted ceiling, new stage, upholstered chairs, new carpet and a redesigned front entrance.

[11]: pp 113–114 Early in 1966, Jan Grefstad formed Metropolitan Films with Ray Melrose, and they negotiated a managerial agreement with Selwyn Hayward of Auckland Cinemas Ltd to take over the Grosvenor Theatre.

[16] When a Wurlitzer organ that had originally been in the Regent Theatre, Auckland, was damaged while in an assembly hall at Hutt Valley High School, Wellington, Grefstad agreed in 1978 that it could be housed at the Hollywood.

[19] Metro Magazine, in its feature A Guide to NZ Movie Houses in June 1991, captured the atmospherics of the theatre with: "The Hollywood has the wonderful Wurlitzer organ which fills the auditorium with sound and nostalgia and then descends, coffin-like, organist and all into a circular pit to the left of the stage.

"[20] Grefstad complained to the Commerce Commission in 1993 that the theatre may have to close because his supply of films had almost dried up and he attributed this to the distributors, Roadshow and Hoyts "squeezing him out in favour of the new Cinema 8 Complex owned by Village Force".

[21] In March 2001, the local newspaper, the Western Leader, previewed the upcoming season of movies and entertainment in the Hollywood and noted that on the bill were classics such as Charlie Chaplin in The Tramp, Sherlock Junior starring Buster Keaton and the "legendary Douglas Fairbanks in one of his best swashbuckling roles as The Black Pirate (1926).

[25] A commentator, after seeing the Wurlitzer played by a professional organist accompanying Charlie Chaplin's silent film, The Gold Rush in 2013, described it as a "beast of a thing...capable of all sorts of fantastic sounds – from bells to drum rolls".

[26] The Hollywood also hosted fundraising events and in 2010, a local resident Cathy Pope decided to raise funds for an orphanage in India by showing the movie Firaaq based on families that were impacted by the 2002 Gujarat riots, in particular telling the story of one orphan named Mohsin.

[27] Matheson assumed full interest in the estate in 2015 in order to put the business on the market,[24][16] and after the property was sold, said that it was great news for the community the new owner had "innovative ideas" and intended to keep it as a cinema.

[33] He also noted that the Hollywood had hosted some of NZ's finest musical talent including Tiny Ruins, Lawrence Arabia, Aldous Harding, Nadia Reid and Jean-Paul Sartre Experience.

[39] Throughout October 2020, the Hollywood transformed into "Horrorwood" with a month-long programme of over 30 features including "exciting new films, like A24's religious horror Saint Maud, as well as cult classics, such as the original The Texas Chainsaw Massacre, and some truly bizarre oddities, à la Blood Freak".