The ensemble was featured in a television advertisement for a Honda Civic in January 2006, called Choir, which gained immense popularity.
[4] The advertisement was made by the company Wieden and Kennedy,[1] and shown mainly at countries in Europe such as the United Kingdom.
In February 2007, the Choir also appeared as performers in the 79th Academy Awards, producing sound effects to a collection of different film clips in a piece called Elements and Motion.
[5] A video of these movie clips was shown behind the forty person choir, as they performed in Kodak Theatre.
[6] Although much praise was given to this particular performance, it has received some criticism of not reaching the high expectations set in any Academy Award festival.