When Sam brokers a business deal with European drug manufacturer Ephraim that Jackie almost abandoned, his influence in the organisation grows, as does his relationships with Yosef and Rachel, who both take interest in him.

His new job, which he originally covered up as legal importing of medicine, is well-known around his neighborhood, and his parents, fearing their family's reputation in the community, kick him out of the house.

Sam then decides to continue with the operation despite the added risk; these drugs, carried by unwitting young Orthodox Jews, are picked up by drug-sniffing dogs and the mules are arrested.

In the epilogue, it is revealed that Sam and his Orthodox mules received 28 months in a federal boot camp, where they became informants of Jackie and Yosef's operation.

In preparation for the film, Jesse Eisenberg, who was raised in a secular Jewish household, spent time at Lubavitch in Brooklyn, where he became bar mitzvah, and read books about Hasidic life.

[1] Director Kevin Asch said he chose film's title Holy Rollers to reference both the protagonist's religious character and the slang term "rolling", which means to be high on ecstasy.

The website's critical consensus reads, "Despite a promising premise and a solid central performance from Jesse Eisenberg, Holy Rollers lacks the depth necessary to overcome its cliched script.

[4] In a review that awarded 3 stars out of 5, Peter Bradshaw of The Guardian wrote the film is a "breathless, enjoyable comedy-thriller" and that Eisenberg is able to lose his "incarnation as Facebook evil genius Mark Zuckerberg.

[6] Justin Chang of Variety said "while Asch spends considerable time at the outset detailing the habits and traditions of Orthodox Jewish life, there’s not a clear enough sense of what it all means to Sam personally for his betrayal to carry the sting it should.

"[8] Writing for HuffPost, Jessica Pilot said the film "feels like it was written by extracting a Yiddish dictionary of every Jewish cliche and folksy latke reference.