Honda Ye (Chinese: 本田烨) is a sub-brand of the Japanese automobile manufacturer Honda, specializing in battery electric vehicles (BEVs) for the Chinese market.
The name "Ye" (烨) translates to "shine brilliantly" in Chinese, reflecting the brand's focus on innovation and sustainability.
Honda unveiled the Ye sub-brand at the Auto China exhibition in April 2024.
[1][2] The first models under the Ye brand, the P7 and S7, were introduced in 2024, with the GT concept set to follow in 2025.
[3][4] Honda Ye's product lineup focuses on electric vehicles tailored to the Chinese market.