Over time, the brand has expanded to include a wide variety of media, such as books, computer games, music, videos, and flashcards.

Gateway Educational Products and the FTC reached a settlement, with the company agreeing to adhere to advertising guidelines and disclose all research data and consumer complaints.

Later that year, the company was taken private and renamed "Smarterville, Inc." In 2009, the flagship Learn to Read product was extensively redesigned, incorporating DVDs, web customizations, and a new series of systematic phonics readers.

This release also included 60 music videos composed by Russell Ginns and performed by artists such as Cathy Fink, Marcy Marxer, and the acappella group The Bobs.

The Hooked on Phonics program features books and stories by more than fifty authors, including Charlotte Zolotow, Robert D. San Souci, Russell Ginns, David Ezra Stein, Rosemary Wells, and Jahnna N. Malcolm.