Hoosier employs nearly 500 people,[1] and has provided tires for use in series sanctioned by IHRA, NHRA, ARCA, CRA, NASCAR, IMCA, WISSOTA, SCCA, NASA, AIS, USAC, World of Outlaws and Lucas Oil Late Model Dirt Series.

Newton wished to design a faster tire compound to gain an advantage against fellow racers.

This was done by retreading street tires in order to obtain a compound that would adequately gain enough traction.

Using an abandoned barn in South Bend, Indiana to start his business, he began sales to local racers.

[2] The founder of Hoosier Racing Tire, Robert Newton, died in 2012, aged 85, at his home in Lakeville, Indiana.