D&B Hoovers

Leading up to this, Hoover had founded the Bookstop book store chain, ultimately purchase by Barnes & Noble.

This team included Carl Shepherd, Lynn Atchison, Elisabeth DeMarse, Jani Spede, Kris Rao, and Gordon Anderson, among others.

[9] It combines Dun & Bradstreet's data with Avention's sales acceleration platform.

[10] Subscriptions are sold primarily to sales, marketing, and business development professionals seeking contact information for prospective customers.

[5] The database is used for lead generation, outreach, prepping for sales calls, researching companies, being alerted to changes in leadership, and acquiring new customers.