[2] John Betjeman described it as "a sort of Art Deco Wentworth Woodhouse – with whizzing window curves derived from Erich Mendelsohn's work in Germany, and splashes of primary colour from the Aztec and Mayan fashions at the 1925 Paris Exhibition.

[7] The northern parts of the factory site were demolished to make way for a supermarket and the main building was repaired and refurbished to create office space.

[15] The comprehensive renovation by IDM Properties focused on the conservation of the historic fabric and the insertion of a new timber structure, maximising the number of new homes that could be created.

[2] The timber structure forms a mezzanine within the double-height ground floor, creating 14 maisonettes with full-height, Crittall steel windows.

The building's original colour scheme is reflected in new Art Deco-style corridors with green interiors and high-waisted dado rails.

[6] In 1980, Elvis Costello recorded a song called "Hoover Factory", which includes a brief description of the building and its position in Greater London.

It first appeared on the B-side of Costello's "Clubland" single in 1980,[16] and can now be found as an "extended play" bonus track on CD reissues of his album Get Happy!!.