[6] Hopper shifted its business model in May 2014, becoming a big data-driven website that helped travelers choose where to fly and when to buy their tickets.

[10] In late 2019, the company added fintech-based functions designed to help users optimize their travel costs.

Within the framework of this program, Hopper funds tree planting for every travel booking made through the company, aiming to offset carbon dioxide (CO₂) emissions.

To facilitate this endeavor, Hopper has partnered with various nonprofit organizations, including Eden Reforestation Projects, which began in 2019, and Veritree, which commenced in 2023.

[22] Hopper uses machine learning algorithms to dynamically change the price of its fintech offers, which are designed to provide some flexibility for users.

[24][25] Hopper applies its technology to give its users some additional fintech functions based on historical data, including "price freezing to protect against pricing volatility",[26] "cancelling or changing flight bookings at short notice",[27][28] or if a flight is delayed for any reason, changing it without overcharging.