[7] In 2012, the company incorporated Bluetooth Low Energy technology[4] to its watches for the movement and sync with the mobile phones for configuration in order to display internet connected information.

[6][8] In April 2013, the company unveiled its first atomic timepiece in London, which conceptualized it as a new variety of time regulation devices in clocks and watches, that could be placed alongside the balance spring, quartz crystal and the pendulum.

[5] After the launch, the brand gained a reputation for the most accurate watch ever produced[9] and was mentioned in several media outlets, such as New York Times, Engadget, The Telegraph and others.

[11][12] In 2015, the company repositioned itself as Hoptroff London Limited and started work building a proprietary network of timing hubs, incorporating Grand Master atomic clocks, in London, New York and Tokyo.

In 2020, Hoptroff successfully raised £982,700 through crowd funding, with the goal towards developing a global distributed timing network.