Every time he is introduced incorrectly by FunLab presenters Gill (calling him amongst others Randoff, Ricky, Randy and Richard) and Barry, to whom he gives a different answer to the question "That's odd.
[citation needed] Rufus is sucked into a parallel universe where television and movie special effects are part of everyday life.
It's a world inhabited by evil but incompetent "genius" Dr Muhahaha, ruler of the Multiverse, who is trying to take over the Earth, and his (according to Rufus, 'geeky') sidekick Steve.
[citation needed] Developed by the team behind BBC Three's innovative sketch show The Wrong Door, Rufus must thwart Dr Muhahaha and find his way home.
Just before he enters the Television Centre at the beginning of each episode, Rufus always says 'You never know, maybe one day I'll wake up and it might be tomorrow' (or at the very least, he'll remember about an offscreen bird that defecates on him).