Quality function deployment (QFD) is a method developed in Japan beginning in 1966 to help transform the voice of the customer into engineering characteristics for a product.
[1][2] Yoji Akao, the original developer, described QFD as a "method to transform qualitative user demands into quantitative parameters, to deploy the functions forming quality, and to deploy methods for achieving the design quality into subsystems and component parts, and ultimately to specific elements of the manufacturing process.
[7] A review of 59 papers in 2013 by Abdolshah and Moradi found a number of conclusions: most FQFD "studies were focused on quantitative methods" to construct a house of quality matrix based on customer requirements, where the most-employed techniques were based on multiple-criteria decision analysis methods.
[7] They noted that there are factors other than the house of quality relevant to product development, and called metaheuristic methods "a promising approach for solving complicated problems of FQFD.
There are three main differences to QFD as applied in modular function deployment compared to house of quality:[9] The benchmarking data is mostly gone; the checkboxes and crosses have been replaced with circles, and the triangular "roof" is missing.