Heinicke summarized the content of the song in her announcement video, saying that it was about the story of a person who, in spite of many negative events, should not give up.

The official music video was filmed in the house "Huize Herbosch" in Antwerp, Flanders, Belgium in 2 days.

Nicolas Heine, writing for German online magazine Dance-Charts, criticized the song as flat and childish, while comparing it to advertising jingles.

[5] Carsten Heidböhmer from Stern similarly gave a negative review of the song, pointing out the chorus as obtrusive and the concept of the lyrics trite.

[4] Beyond the widely negative feedback from critics, "How It Is (Wap, Bap ...)" was also accused of plagiarizing "The Show" (2008) by Australian singer Lenka.

While critics believed the announcement that additional CDs would only be produced if there was a high number of pre-orders was untrue, it was also assumed to be an agenda for higher profit.

[10] 2 days after the release, Heinicke prominently responded to the reproaches and the criticism, appearing surprised by the massive attention in one of her vlogs.

[18] "How It Is (Wap Bap …)" entered the Official German Charts at number 9, with Heinicke registering her first single ranking position.