It was released on August 4, 2023, through Beauty Marks, and is the lead single from Ciara's EP CiCi.

On August 2, 2023, Ciara announced the single "How We Roll", in collaboration with Chris Brown.

[5][6] In 2022, it was suggested that Ciara was slated to join Brown on stage for a Michael Jackson tribute at the American Music Awards that was unexplainably canceled by the show organizers.

[15] The official music video was directed by Christian Breslauer,and visual effects were created by The Kroot.

[16] Marc Griffin, reviewing for Vibe, praised the video, stating it was "laidback" and "groovy", whilst noting the artists' obvious dance influences from Michael and Janet Jackson.