Trying to make a name for themselves in New York's competitive fashion scene, Ben Epstein (Greenberg) and his friend and business partner Cam Calderon (Rasuk) use their street knowledge and connections to bring their ambitions to fruition.

With the help of Cam's cousin Rene (Guzman), who is trying to market his own energy drink, and their well-connected friend Domingo (Kid Cudi), the entrepreneurs set out to make it big, encountering obstacles along the way that will require all their ingenuity to overcome.

[4] "This show is a fun ride through the downtown scene, examining the cross section of people and how they relate to the relevant subcultures in NYC," Weiss, who was executive producing the pilot, told the Hollywood Reporter.

[22] Mark Perigard of the Boston Herald wrote critically, saying "this sad sack of a show plays like an East Coast, economically challenged version of his HBO hit Entourage.

"[27] Phillip Maciak of Slant Magazine also added that the show is "anchored by gorgeous production design and the pop naturalism of its performances, How to Make It in America dramatizes this particular cultural moment with uncommon style and a little grace as well.