[12] Cosell took his "tell it like it is" approach when he teamed with the ex–Brooklyn Dodgers pitcher "Big Numba Thirteen" Ralph Branca on WABC's pre- and post-game radio shows of the New York Mets in their nascent years beginning in 1962.
Cosell was also an outspoken supporter of Olympic sprinters John Carlos and Tommie Smith, after they raised their fists in a "black power" salute during their 1968 medal ceremony in Mexico City.
Cosell earned his greatest interest from the public when he backed Ali after the boxer's championship title was stripped from him for refusing military service during the Vietnam War.
Promoter Jerry Perenchio selected actor Burt Lancaster, who had never provided color commentary for a fight, to work the bout with longtime announcer Don Dunphy and former light-heavyweight champion Archie Moore.
Perhaps his most famous call took place in early 1973 at the fight between heavyweight champion Joe Frazier and top challenger George Foreman in Kingston, Jamaica.
His signature toupee was unceremoniously knocked off in front of live ABC cameras when a scuffle broke out after a broadcast match between Scott LeDoux and Johnny Boudreaux.
"[14] With typical headline-generating drama, Cosell abruptly ended his broadcast association with the sport of boxing while providing coverage for ABC for the heavyweight championship bout between Larry Holmes and Randall "Tex" Cobb on November 26, 1982.
Cosell also was an ABC commentator for the television broadcast of the second of the two famous 1973 "Battles of the Sexes" tennis matches, this one between Bobby Riggs and Billie Jean King.
During Cosell's tenure as a sportscaster, he frequently clashed with longtime New York Daily News sports columnist Dick Young, who rarely missed an opportunity to denigrate the broadcaster in print as an "ass", a "shill", or most often, "Howie the Fraud".
The inimitable style of the group (mostly with Cosell, both loved and hated by the public) distinguished Monday Night Football as a distinct spectacle, and ushered in an era of more colorful broadcasters and 24/7 TV sports coverage.
[19] During the first half of the September 5, 1983 Monday Night Football game between the Dallas Cowboys and Washington Redskins, Cosell's commentary on wide receiver Alvin Garrett included "That little monkey gets loose doesn't he?"
Despite supportive statements by Jesse Jackson, Muhammad Ali, and Alvin Garrett himself, the fallout contributed to Cosell's decision to leave Monday Night Football following the 1983 season.
Sugar Ray Leonard won the gold medal in his light welterweight class at Montreal, beginning his meteoric rise to a world professional title three years later.
For a couple of years, fires had routinely erupted in the South Bronx, mostly due to owners of low-value properties burning their own real estate for insurance money.
"[22] This was later picked up by Republican presidential candidate Ronald Reagan, who then made a special trip to the Bronx, to illustrate the failures of politicians to address the issues in that part of New York City.
In 2005, author Jonathan Mahler published Ladies and Gentlemen, The Bronx Is Burning, a book about New York in 1977, and credited Cosell with the title quote during the aerial coverage of the fire.
Coverage of the fire began with Keith Jackson's comments regarding the enormity of the blaze, while Cosell added that President Jimmy Carter had visited that area just days before.
Word had been passed to Cosell and Frank Gifford by Roone Arledge, who was president of ABC's news and sports divisions at the time, near the end of the game.
Lennon once appeared on Monday Night Football, during the December 9, 1974, telecast of a 23–17 Washington Redskins win over the Los Angeles Rams, and was interviewed for a short breakaway segment by Cosell.
He brought in Michael Marley, then a sportswriter for The Washington Post; Lawrie Mifflin, a writer for The New York Times; and a 20-year-old researcher who quickly rose to an associate producer, Alexis Denny.
As a sophomore at Yale, Ms. Denny had been a student in a seminar that Cosell taught on the "Business of Big-Time Sports in America", and was selected by the Director of Monday Night Football to join their production crew.
She took her junior year off to join Cosell's staff at ABC Headquarters in New York City, and produced many segments, including in 1983 a half-hour special report previewing the 1984 Olympic Games in Los Angeles.
[21] Cosell's colorful personality and distinctive voice were featured to fine comedic effect in several sports-themed episodes of the ABC TV series The Odd Couple.
Despite bringing several unknown comedians, such as Billy Crystal, Christopher Guest, and future SNL star Bill Murray to national prominence and showcasing the American TV debut of the Bay City Rollers (who later had a hit song by the name of "Saturday Night"), Cosell's show was canceled after three months; the NBC show was officially renamed Saturday Night Live for the succeeding season and has retained the name ever since.
[34][35] Cosell denounced professional boxing during the broadcast of a November 26, 1982, WBC heavyweight championship bout between titleholder Larry Holmes and a clearly outmatched Randall "Tex" Cobb at the Astrodome.
Cosell famously asked the rhetorical question, "I wonder if that referee [Steve Crosson] understands that he is constructing an advertisement for the abolition of the very sport that he's a part of?
[21] Major boxing reforms were later implemented, the most important of which allows referees to stop clearly one-sided fights early in order to protect the health of the fighters.
In I Never Played the Game, Cosell popularized the word "jockocracy" (originally coined by author Robert Lipsyte), describing how athletes were given announcing jobs that they had not earned.
One of the scientists who has revived Miles, unsure of what the video means, says that the theory is that watching Cosell was a form of punishment for crimes committed against the state 200 years in the past.
"[43] In the 1985 film Better Off Dead, one of the two Asian-American teenage brothers who regularly challenged John Cusack's character to a street race is said to have learned English from listening to Cosell.