Howard Douglas Greenhalgh (born 19 February 1963) is a British director of music videos and advertising.
[1] Greenhalgh was born in Halifax, West Riding of Yorkshire and studied at the Royal College of Art, setting up the firm Why Not after graduating.
[3] Greenhalgh then was hired by the Pet Shop Boys to direct videos for their successful album Very and later its follow-up Bilingual.
[4][5][6] His videos for Very make extensive and early use of computer animation and blue screen to create environments of geometric shapes and patterns in which the group members Neil Tennant and Chris Lowe are inserted.
Describing his approach to music video direction, Greenhalgh said in a 2010 interview that "With anything, it’s the lyrics that are everything.