Howard Charles Lincoln (born February 14, 1940) is an American lawyer and businessman, known primarily for being the former chairman of Nintendo of America and the former chairman and chief executive officer of the Seattle Mariners baseball team, representing absentee majority owner Hiroshi Yamauchi until Yamauchi died on September 19, 2013.

He and Minoru Arakawa were instrumental in rebuilding the North American video game industry (after the crash of 1983) with their highly successful marketing of the Nintendo Entertainment System.

[6][7] He represented the company in the 1993 United States Senate hearings on video games, during which he promised Joe Lieberman and Herb Kohl he would not release Night Trap on a Nintendo console because it was considered inappropriate for children.

Lincoln was considered instrumental, along with former senator Slade Gorton, in preserving the team's location in Seattle and negotiating with the city for a new stadium, Safeco Field.

[16] In 2002, the first season without playoff baseball for the Mariners in years, he was quoted as saying the following about the goal set out for the team when it came to acquisitions in or out of season: "You can go to the Series two ways; first, go for it regardless of the financial risk or consequences, the way Cleveland or Florida has; or go for it with a competitive team that plays for championships on a continual basis.

[17][18] From 2003 to 2016, the Mariners went through nine different managers, with none of them reaching the playoffs under Lincoln (who was reported as having kept a notebook of the insults leveled at him up to 2004) as CEO.

He has served as campaign chair for United Way of King County and the Chief Seattle Council of the Boy Scouts of America.