Howard Roffman (born April 18, 1953)[1] is an American lawyer and marketing executive, best known for his work on the Star Wars franchise as the head of Licensing at Lucasfilm.
The book, Heir to the Empire by noted science fiction author Timothy Zahn stayed on The New York Times Best Seller list for nineteen weeks, paving the way for a highly successful re-launch of the franchise.
[12] Roffman has made several public appearances in connection with his work on Star Wars, including a speech at TEDx in 2010.
[4] According to Fortune, as of Disney's 2012 acquisition of Lucasfilm, total licensed retail sales, including action figures and video games, is over $25 billion; Star Wars has been the top toy brand for boys for six of the last seven years.
"[6] Roffman serves as Executive Vice President of the Board of Directors of the San Francisco Film Society.