Howard & Wyndham pantomimes graced British stages for over 90 years, possibly a record unequalled.
[9][10] Fred Wyndham continued to run the company productions until 1928, when he retired (though retaining his seat on the board for two more years).
Cruikshank instituted a resident company for a time at the Lyceum, and opened a contracts office for the group in London.
The company became based at the King's Theatre, Edinburgh, and its policy committed it to "the best work of modern writers, together with the classics of the past", including touring Shakespeare productions and opera alongside pantomime and musicals.
Howard & Wyndham Ltd also held shares and directorships in Moss Empires, London West End theatres and were the major shareholders in H.M. Tennent & Company.