The series deals with the personal and professional lives of the wealthy yachting and business communities in the fictional town of Tarrant on the south coast of England, and was filmed on the River Hamble and the Solent.

Howards' Way was created and produced by Gerard Glaister and Allan Prior, with lead writer Raymond Thompson as story and script consultant—at a point in the BBC's history when the organisation was making a concerted populist strike against ITV in its approach to programming.

Although Howards' Way is commonly cited as an attempt to provide a British alternative to glossy American sagas such as Dallas and Dynasty, it also acts as a continuation of plot themes explored in a previous Glaister series, The Brothers, which involved a family's personal and professional crises running a road haulage firm, and embraced several soap opera touches in its characterisations and storylines.

A sailing enthusiast, he decides to pursue his dream of designing and building boats, putting his redundancy pay-out into the ailing Mermaid boatyard, run by Jack Rolfe (Glyn Owen), a gruff traditionalist, and his daughter Avril (Susan Gilmore).

Other major characters introduced during the first series are Kate Harvey (Dulcie Gray), Jan's sensible and supportive mother, the millionaire businessman Charles Frere (Tony Anholt) and the wealthy but unhappy Urquhart family.

The series combined standard melodramatic storylines involving family drama, romance and extramarital affairs (Tom and Avril, Jan and Ken) with business-related plots of corporate intrigue and scheming for power, climaxing with an end-of-series cliffhanger.

While the series was unable to compete with the likes of Dallas and Dynasty in terms of opulence, its stylistic aspects did develop as it went on, with the staging of powerboat races and fashion shows, and extensive location filming in Guernsey, Malta and Gibraltar as the storylines dictated.

A number of new characters were also introduced later in the series, such as Sarah Foster (Sarah-Jane Varley), a glamorous business partner for Ken Masters, Sir Edward Frere (Nigel Davenport), the rich tycoon father of Charles Frere, Orrin Hudson (Jeff Harding), the American father of Abby Urquhart's baby, Emma Neesome (Sian Webber), a beautiful engineer who came to work with Tom Howard and Jack Rolfe at the Mermaid yard, and Vanessa Andenberg (Lana Morris), an elegant widow and old flame of Jack Rolfe.

In a parallel with Dynasty, actress Kate O'Mara, who had previously starred in The Brothers and had also appeared in the American supersoap as Caress Morrell, was also brought in, to play ruthless businesswoman Laura Wilde.