James worked with an early team of DJs including Kenny Everett, Roger Scott, Mike Aspel and Graham Dene.

Later, James formed part of the management team as Head of Publicity[11] at the launch of TVam with David Frost, Peter Jay (diplomat), Angela Rippon, Anna Fors and Michael Parkinson.

[13] Following the initial launch period, James went on to work with Greg Dyke and Bruce Gyngell during which time the show was presented by Anne Diamond and Nick Owen.

[9] After leaving TVam, James took up the position of Special Adviser to Lord Young at the Cabinet Office and later at the Departments of Employment and Trade and Investment.

[19][22] A Tory admirer referred to James' appointment in the following terms: 'You could say the man who rescued TV-AM from disaster had arrived to do the same for the government.

[25] BLJ worked on a number of high-profile transatlantic clients including Sir Andrew Lloyd Webber, Michael Eisner, the Walt Disney Corporation, and Ralph Lauren.

[26] James joined Barclays in summer of 2008[20] He was responsible for group's media and government relations, corporate communications and global community initiative.

[30] James lives in Central London with his partner Dan May, a former style director at online retailer Mr Porter, and current freelance stylist and fashion editor.[31].