Under the company's current hardware release cadence, the Pura series phones are typically directed towards mainstream consumers as the company's flagship smartphones, refining and expanding upon technologies introduced in Mate series devices (which are typically positioned towards early adopters).

[1] From 2016 until 2021, Huawei was in a co-engineering partnership with the German manufacturer Leica, whose lenses were used on the Mate series cameras.

[15] The Huawei Mate Xs 2 foldable smartphone was unveiled on 22 April 2022 which features the new HarmonyOS 2.0 operating system.

[19] The Huawei Mate 60 series was officially launched on August 29, 2023,[20] equipped with the HarmonyOS 4.0 operating system.

[26][22] According to third-party technical dismantling and analysis, this model is equipped with the Kirin 9000S SoC chipset developed by HiSilicon, which is a 7nm process chip.

[27][28] The launch of the phone garnered significant attention, and was widely touted as a victory against US government sanctions intended to stop Chinese companies from producing or obtaining advanced chips.

The tablet received mainly positive reviews from critics but was criticised for its camera and lack of a wide variety of apps.

[37][38] The Huawei MatePad SE was announced on April 28, 2022 and was officially released May 10, 2022 globally with HarmonyOS 2 pre-installed.

[39] The Huawei MatePad 10.4 2022 model was announced on May 13, 2022 which was released on the same day globally with Android 10 as the source code for EMUI 10.1 pre-installed.

[50][51][52] On May 8, 2024, the company revealed poster for new colour variant expansion in China with MatePad Pro 13.2 tablet line that comes with GoPaint application pre-installed ahead of event on May 15, 2024.