In 2006, the founding editor and TCOLondon publisher, Vince Medeiros, initially said of Huck's intended readership, "Our readers will be part of the tribe of surf, skate and snowboard culture, but they will be people who appreciate that there are other things in life.
"[3] The editor-in-chief, Andrea Kurland, explained the magazine's ethos in 2014 as "punk, skateboarding, surfing, activism, hip-hop, outsider art, indie publishing".
[4] The first issue, which had the snowboarder Shaun White on the cover, was delayed by two months after burglars cleared out the magazine's Shoreditch office two weeks before the original release date in May 2006.
[3] Huck cover stars have occasionally co-curated the issue in which they appear, suggesting stories on people, places and moments that have inspired them.
[5] Huck is available in the UK, France, Belgium, Germany, Poland, Croatia, Malta, Norway, Sweden, Austria, Switzerland, Ireland, USA, Canada, Australia, Taiwan, Hong Kong, New Zealand and Brazil.