Hugo Eduardo Rubio Montecinos (born 5 July 1960) is a former Chilean football forward.
Today he is an agent for Pass Ball Sports Management and represents many young Chilean talents such as Luis Jiménez and Matías Fernández.
In 1979, Rubio had an offer to sign with Chilean club San Luis Quillota, an established team.
However, he decided to stay with Rangers since he was studying at the time at Universidad Católica de Talca (1978–1981).
His good form piqued the interest of Chilean club Cobreloa, who would be playing in the Copa Libertadores.
Rubio's good form led him to be loaned to Spanish club CD Málaga, where he would score seven goals in the season of 1985–1986.
The profits Colo-Colo received for Rubio helped finish the construction of their current stadium, Estadio Monumental David Arellano.
Rubio returned to Chile to play for Colo-Colo, where he would win the Recopa Sudamericana and Copa Interamericana in 1991.