[4] By 2015, Mehta began using the page to conduct fundraising campaigns, including for Kranti, an organization that supports the daughters of sex workers, and collected Rs.
[6] By then, the blog had covered a wide range of subjects, from everyday interactions to topics such as depression, alcoholism, domestic violence, child sexual abuse, Sapna Bhavnani discussing her gang-rape, and people sharing their own stories and support for others.
[6] Fundraising campaigns continued on the website, including in 2017, raising Rs 11 lakh within four days on behalf of the daughter of a sex worker to support her education at New York University.
[15][16] Marine Drive was the first location chosen in 2014 and from there now they have covered thousands of people in Mumbai including Ratan Tata,[17] Narendra Modi,[18] Nawazuddin Siddiqui, Rajkummar Rao, Kareena Kapoor Khan, Boman Irani, Anupam Kher, Kartik Aaryan,[19] Sunil Chhetri,[20] Milind Soman, Sapna Bhavnani,[21] Kajol and Ajay Devgan,[22] and Devika Rotawan.
[23] Topics include acid attacks, sex workers, domestic violence and inter-caste love stories.