The purchase aimed to capitalise on the heightened interest in local travel and the resulting increase in visitor numbers to regional attractions.

Following the acquisition by Elanor Investors Group, Australian Wildlife Parks purchased Hunter Valley Zoo in mid-July 2021.

This rebranding resulted in the renaming of the zoo to Hunter Valley Wildlife Park, which was officially relaunched under this new name on November 19, 2021.

The park states these encounters are to educate the public about the animals and their natural habitats, in the hopes of fostering a greater appreciation for wildlife conservation.

The park's involvement in these programs underscores its commitment to preserving biodiversity and protecting threatened species.