His playing and coaching career combined spanned over three decades, beginning during the semi-professional era and coinciding with the establishment of the professional Korean Basketball League (KBL).
At that time, Kia recruited a large number of Chung-Ang University players, including future Wonju Dongbu Promy coach Kim Young-man, into its team and dominated the main amateur-era competition, the National Basketball Festival (농구대잔치).
[10][11] Kang later joined them and the reunited "Hur-Dong-Taek Trio" played a major role in Kia's continued domination of the National Basketball Festival competition.
On March 3, 1991, Hur was involved in an infamous brawl during a championship match against Hyundai, the amateur-era predecessor of Jeonju KCC Egis.
[15] With the drafting of center-forward Kim Joo-sung, the newly renamed Wonju TG Xers became a formidable team and were dubbed "Speed TG" due to a combination of Kim's rebounding and scoring prowess, Shin's speed and shooting accuracy, Hur's experience and versatility and foreign recruit Leon Derricks' physical strength.
[18] TG Xers retired his number 9 jersey, a legacy inherited by its current successor team Wonju DB Promy.
The KBL honored him with a "retirement game", which was sold-out within minutes, for the first time in its history and it featured his former teammates including Kang Dong-hee, Lee Sang-min and Hyun Joo-yup.
[24][25] During his tenure, he gained a reputation for his astute draft picks and signings such as three-time Defensive Best 5 selectee and "one-club man" Shin Myung-ho, 2013 FIBA Asia Championship All-Tournament selection Kim Ming-goo, six-time domestic rebounding leader center Ha Seung-jin and star point guard Kim Tae-sul.
This led to octopus stew-related internet memes circulating and the phrase was parodied by comedians and other athletes, including Hur's own sons, as a term to express extreme discontent over another person's decision.
"[31] Preparations for the 2014–15 season were interrupted when star rookie Kim Min-goo was seriously injured in a car accident caused by drunk driving.
[33] In February 2015, Hur announced his resignation after the last game of the fifth round, citing the team's poor results and stress affecting his physical health as the reasons.
He was known for his fiery temperament and propensity for arguing with referees and match officials, resulting in him being fined a number of times for unsporting behavior.
During his time at Jeonju KCC Egis, he coached some of the biggest names in domestic basketball such as Choo Seung-gyun, Ha Seung-jin, Kim Tae-sul, Lee Sang-min and Seo Jang-hoon and was popular with his players for his charisma and more liberal management style, a departure from the strict hierarchical culture of the era in which players had little say in team decisions.
[33][38][39] In 2009 and 2011, Hur had brief stints as head coach of the South Korean national team, an appointment he held concurrently with his position at Jeonju KCC Egis.
Their appearances have been credited with drawing more positive attention to the KBL, especially since the league and its players and coaches had been in the negative spotlight after a series of scandals involving illegal betting, match-fixing and drunk driving from the late 2000s to early 2010's.
[41][42] In June 2022, he and his sons were featured in their own 8-episode reality show Impossible Time (허섬세월) where they spend ten days living on Nokdo, a sparsely-inhabited island only accessible by ferry from the port city of Boryeong.
[43] In May 2022, Hur was appointed chief executive of Dayone Asset Management, the new owners of Goyang Carrot Jumpers, leading him to withdraw from the MBC show Household Mate.