[1] Production was primarily handled by the Weeknd himself, Mike Dean, Sage Skolfield, OPN and Nathan Salon, accompanied by a variety of producers such as Justice and Moroder themselves, Oscar Holter, Max Martin, Metro Boomin, Cirkut, DaHeala, ILYA, TBHits, Johnny Jewel, Ojivolta, Swedish House Mafia and Pharrell Williams.

It received positive reviews from critics, with praise for its production, songwriting, vocal performances, and closure to the arc started with the Weeknd's debut mixtape, House of Balloons (2011).

[27] On March 1, 2024, American record producer Mike Dean, a frequent collaborator of the Weeknd, celebrated his 59th birthday with a special concert at the Wiltern Theatre in Los Angeles.

[28] The Weeknd made a guest appearance, performing a reimagined version of "Take Me Back to LA", which he had previously teased on an Instagram livestream in March 2020.

The Weeknd announced and sold out a special one-night concert in São Paulo, Brazil, on September 7, 2024,[39][40] featuring an elaborate stage design inspired by his Ethiopian heritage and religious themes.

[43] The album title Hurry Up Tomorrow was officially announced on September 4, a few days before the show, through a video with a written story:[16] Yesterday was fourteen years ago.

On September 21, he performed a 20-minute set in Las Vegas, featuring hits from After Hours and Dawn FM, along with "Dancing in the Flames" and the then-unreleased track "São Paulo" from Hurry Up Tomorrow.

Seven days before the album's release, the Weeknd shared a visual teaser featuring snippets from music videos spanning his entire career in chronological order.

Variety described Hurry Up Tomorrow prior to its release, stating it "includes plenty of the sleek, chrome-plated hooks that have characterized many of the Weeknd's biggest hits.

But to a degree he hasn't really done before, it also includes explorations of other genres: classic R&B, straight pop, acoustic guitars, fast beats and an epic, sweeping song, probably the finale, that recalls Prince's 'Purple Rain'".

[16] The latter term is accuanted by different depictions of birth (in the "São Paulo" music video[63]), and the Weeknd as a baby, through shared CGI teasers,[37][38][13] stop motion figures[32] and pictures.

[66] In an interview with Billboard Brasil on September 6, 2024, the Weeknd revealed that a "central song" was composed in São Paulo, with the album exploring different sounds, which he nicknamed "frankenstein".

"[19] Italian composer and music producer Giorgio Moroder, known for his film scores like Midnight Express and Scarface, was a major influence on the album, particularly for the "operatic synths" used in the latter.

The album cover for the first pressing version of Hurry Up Tomorrow features a portrait of Tesfaye in a black tank top, gazing at the camera and seemingly holding back tears.

On July 17, 2024, the Weeknd announced a special one-night only concert in São Paulo, Brazil featuring "never-before-seen production", taking place on September 7.

[79] In a 20-minute set, he performed "Blinding Lights" and "Save Your Tears" from After Hours, "Take My Breath" and "Sacrifice" from Dawn FM, "Dancing in the Flames", and then-unreleased "São Paulo" from Hurry Up Tomorrow.

The exclusive, invite-only performance at Santa Monica's Barker Hangar was reserved for 2,000 of his top listeners on the platform, celebrating his record as the artist with the most songs surpassing one billion streams.

[81] On January 7, 2025, the third anniversary date of Dawn FM, a concert film featuring 13 of the performed songs—including "Timeless" and "São Paulo" from Hurry Up Tomorrow—was released exclusively on Spotify as part of its video podcast Billions Club: The Series.

It was a surprise performance, with Recording Academy CEO Harvey Mason Jr. inviting him to the stage, marking a moment of reconciliation between the organization and the Weeknd, following the earlier controversy in 2020 that led to the artist boycotting the Grammys.

[85] The Weeknd announced the release of his album's original lead single, "Dancing in the Flames", on September 9, 2024, two days after being debuted live at his concert in São Paulo.

Four days after performing live at the iHeartRadio Music Festival, on September 25, the album's intended second single "Timeless" with American rapper Playboi Carti was announced.

The same day, single versions of "Open Hearts",[98] "Enjoy the Show"[99] and "Wake Me Up"[100] were released, for which the transitions to neighboring songs on the album's tracklist are removed.

[103] On January 31, a new leg of the tour was announced, featuring 26 stadium shows (later increased to 42 due to high demand[104]) across North America from May to September 2025, alongside Playboi Carti and special guest Mike Dean.

[109] The Independent praised Hurry Up Tomorrow as the Weeknd's most ambitious project yet, likening it to a feature-length film with seamless transitions and a rich blend of electronic and R&B influences, awarding the work a perfect score.

The review highlighted the album's cinematic scope, personal lyricism, and bold artistic risks, calling it a fitting conclusion to the trilogy that began with After Hours.

[6] In a positive review, Clash praised Hurry Up Tomorrow as "a structurally intricate and sonically expansive conclusion" to the Weeknd's trilogy, blending elements from his entire discography into a cohesive and emotionally resonant experience.

The review highlighted the album's ambitious scope, genre-spanning production, and reflective closing moment, calling it a "sonic supernova" and awarding it a 9/10 rating.

[118] NME described Hurry Up Tomorrow as a fitting potential swansong for the Weeknd, marking the final chapter of a loose trilogy exploring fame, pain, and transformation.

The review praised the album's mix of moody synth-pop and bold experimentation while highlighting its introspective lyrics, star-studded collaborations, and cinematic scope.

[5] The Guardian's review of Hurry Up Tomorrow was more mixed, describing the album as both "captivating" and "exhausting", with the Weeknd's great musical production often undermined by shallow, self-pitying lyrics about fame.