Based on Hong Seok-jung's 2002 novel Hwangjini (which won the Manhae Prize for Literature in 2004), the film is about the life of Hwang Jin-yi, the most famous courtesan (or "gisaeng") in Korean history, starring Song Hye-kyo in the title role.

[2][3] Raised as an aristocrat in 16th century Joseon, an era when class status dictated one's destiny, Hwang Jin-yi discovers a shocking secret about her birth: she was born illegitimate.

Before embarking on the life of a gisaeng, she decides to give up her virginity to a man of her own choosing, and spends her first night with Nomi, a long-time family servant, whom she is aware loves her deeply.

But when a bandit leader matching Nomi's description is spotted in the region, Jin-yi begins to question the life she endures.

Hwang Jin Yi was highly anticipated due to the star power of Song Hye-kyo, and many expected the film to be a box office hit.