Hyper Japan

A number of sub-events are organized as part of the event, all allowing visitors to vote for their favourite food and drink.

The Japanese Ministry of Agriculture, Forestry and Fisheries has also participated on numerous occasions, holding cookery demonstrations, tasting corners, stage shows etc.

A number of Japanese companies have exhibited, including Nintendo, Bandai Namco, Square Enix, Konami, Toei Animation, Kodansha Europe and Niconico.

I really get the impression that Japanese culture is appreciated, so I hope that this kind of event will continue in the future.”[5] There is a live stage at the venue, where acts that have performed include Yoshiki and ToshI of X Japan, Tomoyasu Hotei, Dempagumi.inc, Misaki Iwasa, May J., Jaru Jaru [ja] and Siro-A [ja].

In the past, a fashion show has also been held as a collaboration between model Misako Aoki and shironuri artist MINORI.

At HYPER JAPAN 2011, a UK Kawaii Star of the Year contest was held,[7] which featured musician Kanon Wakeshima as a guest judge.

At HYPER JAPAN 2014 there was a guest appearance by Tomotaka Takahashi, who developed Kirobo, the world's first robotic astronaut, where he demonstrated his creation.

HYPER JAPAN 2011 was held to help reconstruction in the aftermath of the Tōhoku earthquake and tsunami, under the banner of Genki Giving.