My Lovely Sam Soon was a massive hit with average viewership ratings of over 37% and recorded 50.5% for the finale, making it one of the highest-rated Korean drama of all time.

[15] Hyun's next television project was The Snow Queen, although the series underperformed, it earned him his first Best Actor nomination at the Baeksang Arts Awards.

[29][30] The drama recorded a high viewership rating of 35%, and gained enormous popularity both domestically and internationally for its fashion, catchphrases and music.

[31] His portrayal as Kim Joo-won created a "Hyun Bin Syndrome" as his name and face were plastered everywhere, from newspapers to television and the internet.

Shot in Seattle city, Late Autumn is an English-language remake of the 1966 Lee Man-hee classic, in which Hyun played a man on the run who falls in love with a woman who is on special leave from prison.

[42] He received a good review from The Hollywood Reporter which stated, "it is Hyun who impresses more for not underplaying the dandy, narcissistic side of his personality.

[78] For his acting comeback after military service, Hyun chose The Fatal Encounter, his first period film, in which he played the lead role of King Jeongjo who faced fierce party strife and assassination attempts during his reign.

[86] In January 2016, he set up his own agency, VAST Entertainment, a wholly owned subsidiary of Kakao M.[87][88] Hyun returned to big screen with action-thriller film Confidential Assignment (2017), where he played the role of a North Korean detective who was secretly sent to South Korea to apprehend a crime ring made up of North Korean traitors.

[90] He then starred in a blockbuster crime action film The Swindlers, along with Yoo Ji-tae, about a prosecutor who plans to catch a con man who has swindled a large sum of money.

[91][92][93][94] In 2018, Hyun played his first villain role in crime thriller The Negotiation, alongside Son Ye-jin;[95][96] and zombie blockbuster Rampant, co-produced by VAST Entertainment.

[99][100] The series is one of highest rated Korean drama in cable television history, and Hyun was praised for his seemingly indifferent but humorous depiction of his character.

[101] In 2019, Hyun played the role of a North Korean army captain in the romance drama Crash Landing on You, reuniting with The Negotiation co-star Son Ye-jin.

[105] For his portrayal as Captain Ri Jeong Hyuk, a North Korean elite army officer, Hyun won Grand Prize at the APAN Star Awards.

As part of the project, Hyun's agency VAST Entertainment released pictures of him posing with a retired search and rescue dog named "Vision".

[108] In March 2020, Hyun made a secret donation of 200 million won to the non-profit organization, Community Chest of Korea, to help fight against the COVID-19 outbreak on February 21, 2020.

[110] On March 8, 2022, Hyun made a donation ₩200 million to the Hope Bridge Disaster Relief Association, together with Son Ye-jin, to help those who have been damaged by the massive wildfire that started in Uljin, Gyeongbuk and has continued to spread Samcheok, Gangwon.

[113] On January 1, 2021, Hyun's agency confirmed that he had been in a relationship with actress Son Ye-jin, his co-star in The Negotiation, since 2020 after Crash Landing on You concluded.