It is the first and only Hyundai model strategically developed and produced exclusively for the Brazilian market.

Offered with a range of flex-fuel engines, it was not exported to other Latin American countries until 2016, when it began to be sold in Paraguay and Uruguay,[1] and eventually in Mexico and Colombia in 2022.

It is produced and sold only in Brazil to compete in the expanding mini SUV market.

The Hyundai HB20 R-Spec Concept was presented at the 2014 São Paulo Motor Show.

[16] The most basic version for Latin America of the facelifted HB20 with 6 airbags, airbag switch, driver pretensioner, front load limiters, ESC and speed assist received 3 stars from Latin NCAP in 2023 (one level above 2019, similar to Euro NCAP 2014).